The Live Goods was founded by Liz Goodyear, a marketing somebody who lives for live music. 2020 made shows go quiet. Liz needed them back, and she knew other people felt the same. Bands needed a place to play and people needed a place to listen, so she vowed to bring them back together through safe events, partnerships and promotion.
Liz is a Texan by birth and a New Yorker by choice. In 2008, she graduated from the University of Texas at Austin with a BA in English. While in Austin, she caught every show she could (classes were less well-attended). She moved up to New York right after graduation and has stayed ever since.
Professionally, Liz comes from the film and video production world. For a few years she worked at a boutique marketing and media firm in Manhattan, as a video and radio producer and the Director of Branded Media. In 2013, the Films division she worked for was acquired by an international agency called Allied Global Marketing. There she worked for Allied Production House as their Director of Branded Content.
A few highlights of her producer career include a multi-market TV commercial campaign for Cigna, a festival-winning feature documentary called Political Bodies, TV content for BBC’s NFL series, a travel webseries for Mercedes Benz, radio campaigns for Whole Foods Market, music videos for Warner Brothers Music, web content for Wired and Glamour; and development work for OWN and Discovery. She usually worked on the projects from pre-production to post, so she got to know how to juggle well and to maneuver around a kitchen with lots of cooks.
On the side, Liz always worked on music projects. That's where her heart was. She worked with Brooklyn music blog The Wild Honey Pie to produce their live "Buzzsessions" for Tennis, Midlake, Princess Music, Iska Dhaaf and others. She also approached brands to secure partnerships. In addition, Liz produced a series called Old Fulton Sessions, which was shot on a rooftop in Williamsburg. With Old Fulton, Liz put together live-session videos for Bombay Bicycle Club, Husky, Ben Fields and Matt Corby.
At the end of 2014, Liz moved out to Westchester, NY to have her first kid (she now has three, whoa). There she continued producing video content for Cigna, Hearst, Meredith and the BBC as a freelance producer, and then reined it in to focus on her family. Now she’s entered back into the ring — this time to bring live music to her neighborhood. Brooklyn exiles, come hither. Peekskill is her playground. She’s committed to bringing the best music up here because, hey, it really isn’t that far from the city. Visit and you’ll see.